Do you visit pet-store windows or have you ever considered buying a sweater for the dog and some galoshes for the cat? If so, then you are a pet lover and that’s why you’re interested in starting a career in the pet-care industry.
Earlier the animal care was limited to veterinary hospitals but now it has become a fashion to domesticate animals and tame them as pets. Some even include animals as part of their family. As per India Pet Care Market Analysis by Type, Forecast and Opportunities, the pet care market will grow with a CAGR of over 17% during 2016-21.
Change in the lifestyle coupled with rise in disposable income, and double income has helped the pet care market. Growing pet humanization, urbanization and consumers’ preference are few of the additional factors driving the pet care market in India. Below are several tips for the pet care startup and entrepreneurs to help them start a pet care business in India.
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Research:
Pick the products that are much on demand by the customers’ end. The research will help in building a strong foundation for the pet care business. Look out for the pet – friendly crowd. This will help in knowing exactly where and what business you should start.
Business Plan:
Plan well about the pet care products you want to sell and supply. Appoint a veterinary doctor. You need to consider a few things such as size of your business, hiring employees, and business marketing before starting the pet care business. As you develop a business plan, think about the mentors and resources available to you. Make sure to look at the local and state requirements for running your pet care business.
Find A location:
You’ll need to find a space that fits your needs. Once you find an appropriate space, be sure to check about zoning regulations and any relevant permitting or use restrictions. The location must meet your physical needs. Decide on the location from a tactical perspective. Know about the demographics and your competition. Make sure to have a enough customer base to sustain your pet care business. If you’re starting a pet grooming business, make sure it’s located near pet-friendly housing.
Establishing A Niche:
Make a checklist and observe your rival. Try to be a step ahead of them. Some pet lovers prefer their pet food to be from a particular brand to be readily available in one place. Based on the research, keep these brands available. An additional care unit will add icing on your cake. Some pet lovers prefer their pets’ nails or hair trimmed on regular intervals or bathed with care, you can add all these facilities in your pet care business as well.
Know It All:
If you take a little more effort into knowing the products or important tips, which you can offer the pet owners, this will work wonders on your business. You can borrow knowledge from the internet or you can hire people having proper training in animal care. It will leave a lasting impression on the customer. The customer will prefer your store over all others.
Marketing And Establishing A Brand:
The first and foremost step is to select the name. The name defines the business. For customers, a warm, inviting and simple is easy to remember. Marketing is to let the world know about your business, through various media publications and channels. TV ads, Posters, pamphlets, visiting cards, online search sites, websites and blogs are a good way to build up a client base. Word of mouth referrals are the best for this business. Clients should be regularly updated about seasonal offers, discounts, promotional packages, etc. Try to stay unique by adopting different methods and thinking out of the box. These small investments in the initial stage will help in the long term and it will make your place on the top chart. Animal lovers are everywhere. Hence, the pet care business is recession-free. A pet care business somewhere near their doorstep is all they want.
Decide What You Want To Be:
When it comes to spatial needs and certifications, there’s a difference between being a dog walker and running a multi-animal boarding business. Once you’ve settled on the what, start thinking about the where, why and how.
