The fashion world has immense power, with trends driven by leading designers having the potential to change cultural discourse and even lead to defining moments in history. In recent years, we’ve seen designers bringing a creative zeal to their roles in the fashion industry and in doing so, they’ve created bold looks and wild fashion movements that have been seen as inspirational styling choices. While some trends come and go with increasing fluidity, some have incredible staying power.
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Each quarter, the global fashion search platform publishes its quarterly report, outlining the fashion brands that continued to drive trends and see consumers gravitate towards their stock. For Q3 of 2019, it was revealed that Off-White was the hottest brand in the fashion industry and as Virgil Abloh seemingly appears to do no wrong, moving from strength to strength in both his creative and design pursuits, that title has once again been appointed to the iconic brand.
· Off-White
Founded in 2013, Milan-based streetwear label Off-White is the brainchild of American fashion designer entrepreneur and Dj Virgil Abloh. He has also been the artistic director at Louis Vuitton since March 2018, served as chief executive officer of the Italian house. Off-White designs include trend-setting throwbacks like cycling shorts and the iconic yellow industrial belt.
· Valentino
It is an Italian fashion house founded by designer Valentino Garavani in 1960. Inspired by his early years spent working in Paris, Garavani started his first upscale fashion boutique on Rome’s Via Condotti and began to create clothing, footwear, glasses, fragrances, watches and accessories, primarily for women. The house is popular for its trademark fabric shade “Valentino red.” Meghan Markle wore a red Valentino dress during the royal tour of Morocco in 2019. The brand made its international debut in 1962 in Florence and garnered acclaim. Valentino went on to design custom wedding dresses for Elizabeth Taylor, Jennifer Lopez, Anne Hathaway and Princess Madeleine of Sweden.
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· Balenciaga
Bucking the trend for Italian and French Maisons, Balenciaga is a luxury fashion house in San Sebastian, Spain/ I was founded in 1917 by Basque designer Cristobal Balenciaga. It swiftly developed a reputation for quality and high standards of womenswear and tailoring. The bubble skirts and contemporary silhouettes became his trademark. Balenciaga’s designs were worn by the Spanish royal family. Balenciaga designed the 1960 wedding dress of Queen Fabiola of Belgium. Balenciaga trained and honed the skills of many designers including Oscar de la Renta and Hubert de Givenchy who went on to open their own successful couture houses. House of Balenciaga designed the French Olympic team outfits in 1992. The stars like Sinéad O’Connor, Nicole Kidman, Kylie Minogue and Madonna favored the brand. Georgian designer Demna Gvasalia is a creative director of Balenciaga. Fashion editors and models have a penchant for vintage Balenciaga pieces which are often seen on the likes of Cardi B, Kim Kardashian, Sienna Miller, Jennifer Garner and Chloe Sevigny.
· Saint Laurent
Yves Saint Laurent or Saint Laurent is a French luxury fashion house created by the designer of the same name and his partner, Pierre Bergé in 1961. The brand revived its haute couture collection in 2015 under Hedi Slimane. Saint Laurent is considered to be one of the most prestigious womenswear labels. Among his muses were French actress Catherine Deneuve, American star Raquel Welch, and British-Irish model Betty Catroux. The contemporary celebrities who adore the French house include Kate Moss, Margot Robbie, Angelina Jolie, and Jessica Chastain.
· Burberry
Burberry is Britain’s best known luxury fashion house with headquarters in London, England. This iconic label was founded in 1856 by Thomas Burberry. It continues to market its trademark trench coats, ready-to-wear outerwear, handbags, fragrances, sunglasses and cosmetics. The British household name made headlines in March 2018 when Italian creative Riccardo Tisci was appointed as Head Designer. Tisci previously worked with Parisian house Givenchy for 12 years.
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· Stone Island
Stone Island is an Italian men’s apparel brand from Ravarino. It is run by Carlo Rivetti’s Sportswear Company. The compass patch that buttons onto the upper sleeve of the left arm is a trademark of Stone Island. The patches were green edged. From around the year 2000 onwards, the patches became black edged. There is also a run of rarer ‘white badges’ which were made on certain jackets to celebrate the new millennium. The white badge is apparent on jackets with materials that Stone Island develops in-house. Novel jacket designs include the “Liquid Reflective” jacket that has thousands of small shards of light reflecting glass. From the mid 1990s, the make has been popular in the football casual subculture in England and the rest of Europe. The brand can also be seen in many football themed films. Canadian rapper Drake is often seen wearing Stone Island. He has helped popularize the brand in hip hop culture. The brand specialized in dyeing techniques and surface treatment of fabrics.
· Nike
Nike is an American brand that has its headquarters near Beaverton, Oregon, in the Portland metropolitan area. It is engaged in the design, development, manufacturing, worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. It is the world’s largest supplier of athletic shoes, apparel and a major manufacturer of sports equipment. It is the most valuable brand among sports businesses. Nike ranked No. 89 in the 2018 Fortune 500 list of the largest US corporations by total revenue.
Nike was founded as Blue Ribbon Sports by Bill Bowerman and Phil Knight 1964. It became Nike (the Greek goddess of victory) in 1971. Apart from manufacturing sportswear and equipment, the company operates retail stores under the label Niketown. Nike sponsors high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the Swoosh logo.
· Givenchy
Givenchy was founded in 1952 by Hubert de Givenchy and Jaani Robert Durfy. The clothing, fragrance and cosmetics empire now belongs to the luxury conglomerate LVMH. The brand is popular for the iconic shirt dress. Givenchy was the first designer to create a luxury ready-to-wear clothing line for women. In 1969, Hubert de Givenchy launched the first collection for men. A decade later he received the accolade of Most Elegant Man of the Year. Givenchy has been worn many times by the world’s most iconic women, including Lauren Bacall, Greta Garbo, Elizabeth Taylor, Marlene Dietrich, Princess Grace of Monaco, Beyoncé, Lady Gaga, Kim Kardashian, Emma Stone, Julia Roberts and Rooney Mara. Givenchy’s current artistic director is Clare Waight Keller, the first woman to hold the position who had created Meghan Markle’s custom bridal gown for her May 2018 royal wedding to Prince Harry.
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· Vetements
Vetements is a French clothing and footwear brand. The brand was founded by Georgian fashion designer Demna Gvasalia and Guram Gvasalia in 2014. The brand was designed by their friends having previous experience at Maison Margiela, Louis Vuitton, Balenciaga, Céline, and Antwerp’s Royal Academy of Arts. Demna reflects the ‘down to earth nature’ that is reflected in what today’s youth wear. Operating from a philosophical and methodological approach to his designs, Demna propelled Vetements to world class status in just three seasons. Luxury vendors including SSENSE, Net-A-Porter, Browns Fashion, and Matchesfashion stock the collection.
· Dr. Martens
Headquartered in Wollaston in Wellingborough, Northamptonshire, Dr. Martens is an English brand for clothing and footwear. They also make a range of accessories such as shoe care products, clothing, bags, etc. Their footwear is distinguished by air-cushioned sole, upper shape, welted construction and yellow stitching. The boots have been the choice of footwear among various groups in Britain. By the late 1980s, they were popular among scooter riders, punks, goths, new wave musicians, and other youth subcultures, most notably the grunge fashion scene in the early nineties.
